A visual identity for a candy brand, based on the Hispanic tradition of piñatas: colorfull containers, often made of papier-mâché, pottery, or cloth, that is decorated, filled with candy, and then broken as part of a celebration.

 

The logo draws inspiration from the party-like nature of a Piñata. The characters are misaligned with imprecise design, while the N is designed to resemble the shape of a small donkey (a common shape for Piñatas).

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Check the visual guidelines