PAZ is a natural, gender-fluid, multi-use beauty, wellness, and care brand that is packed with simple, yet powerful natural and organic ingredients. It's on a mission to create honest, clean, and conscious well-being products. Products created with respect to the planet and nourishing for its users.

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As an entirely new brand, PAZ needed a clear brand positioning, as well as an identity system. We chose to focus on the urban experience of contrast and discovery, focusing on the concept of urban exploration, finding new places, people, and experiences.

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Brand guidelines