The Brand | Friendog*
Friendog* was the brand I developed during my latest years of university. The idea was to provide bags and pouches that were, at the same time, utilitarian and fashionable.
During my research, the dog came up as a symbol of a trustworthy companion, which was exactly what this brand intended to represent.
Friendog's Brand Guidelines (In Portuguese)
NOK | Friendog*
The NOK was the project that started it all. A modular pouch that could be attached virtually anywhere, providing extra storage space for urban commuters or outdoor adventurers.
The NOK came in 3 different sizes, was built in waterproof and tearproof materials, and had multiple color and pattern variations to support it's owner's individual style.
This product was invited to be exposed at the Dubai Design Week 2016.
NOK project handbook.
PAK | Friendog*
Expanding the product lines entered the PAK, an urban backpack, perfect for carrying documents and devices. It could easily be converted between a single or double-shoulder backpack or even a message carrier bag. The materials were shockproof, tearproof, and weatherproof, to keep the user's belongings safe.
It also had slots for attaching the NOK, of which it followed the same visual patterns and style.
PAK project handbook.
HID | Friendog*
The HID was the third product line of Friendog*. Presented the same functional and style aspects of its predecessors, but with a more minimalistic approach. It was a versatile pouch that could be worn discretly under clothing. Ideal for traveling, but also for general daily use.
HID project handbook.
Prototypes | Friendog*
Not all products made it into production, but some of them presented really interesting results that definitely deserve some space here.
Friendog early projects handbook.
Other projects
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