CORPORATE NARRATIVES
+ SLIDE
+ BUILDING
01
CORPORATE NARRATIVES
Human civilization was built with stories. Narratives of social, economic, political, and mythological nature have driven us toward building our societies.
Narratives are, by nature, diverse: they can range from the daily routines we live through to the political choices of an entire nation. Storytelling presents a wide spectrum, of which we can highlight business - or corporate - narratives.
No matter what you do, your business is the product of a narrative. It has a reason to be (WHY), a problem to solve (WHAT), and a process it follows in order to do so (HOW). This narrative is also a part of your brand and should be clearly documented and stated in your mind and the minds of all your partners and employees.
Whether you're speaking to your audience or talking to a client, having a clear, consistent story for your business will increase your rates of success in marketing and in sales.
02
HOW I CAN HELP YOU:
I can support your narrative-building process in a variety of ways: I - By offering insights into your narrative (a process that is extensively covered in my brand positioning process),
II - By offering training in how to design and create best-performing slides and,
III - By designing slide decks that will tell your story in a powerful, engaging way.
You may read more about these services below:
I. NARRATIVE BUILDING
There are many ways of defining corporate narratives. Most of them follow a 3-act format, largely based on the original greek theater.
The 3-act format is widely popular across all media, including modern theater, dance, and cinema, as well as online content formats.
For corporate storytelling, there are multiple formats to be explored, among which we can mention the Traditional (Beginning-Middle-End), Marketing (What-Why-How), and Sales (Problem-Aspiration-Solution) standards, all of which have strengths and weaknesses and a context where it can be better used.
I can support you in streamlining your corporate narrative, as well as defining which narrative formats are best suited for your business.
II. SLIDE DESIGN TRAINING
Slides are made to carry the emotional content of your presentations. Sure, the quality of your information is fundamental, but the delivery can make the difference between failure and success.
The good news is that there are clear guidelines and formulas to create impactful slides and I can help you and your business with workshops and training sessions on how to improve your slide-building and presentation strategy.
This service will cover an initial 45min training, followed by practice sessions on request for one or multiple people. It is available for individuals or groups.
III. SLIDE DECKS DESIGN
I can design impactful slide decks for your company, as well as template decks that will allow your partners and employees to create their own presentations.