A natural, vegan, multi-use beauty care line made in Europe with 100% plant-based and skin-friendly
ingredients. Their products do not contain animal-derived ingredients allowing their clients to indulge themselves while maintaining an eco-friendly lifestyle.

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Mid Ocean, a dutch B2B gifting company, wanted to enter the beauty and care market with vegan, eco-friendly, and socially responsible products, and for that, they needed a strong visual identity to represent it, as well as a packaging system for different product lines.

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Visual guidelines