BRAND BUILDING
+ CREATIVE
+ SERVICES
01
BRAND BUILDING
Brand building refers to marketing activities performed over time in order to make your brand known to the world. It is a medium-to-long-term process, in which a combination of multiple different activities (website, campaigns, paid advertisement, conferencing, etc) will make your brand consistently more recognizable to the world.
It is essential to understand that a brand is not built by any single activity. There must be a coordinated strategy across multiple channels happening over time in order to get your audience to know you and, eventually, spread the word for you.
Successfully building a brand is a demanding endeavor, but also highly rewarding, especially if you focus your process on creating demand.
02
DEMAND GENERATION
Brand positioning - when well done - carries the assumption that you will have a buying audience: people who know your product or a similar variation of it currently in the market. This audience represents the DEMAND for your OFFER, and it is a group that you can easily sell to.
However, this audience presents a limited demand: One that you will share with your competitors. In order to increase your success rate in the market, you need to generate demand, something you'll do by creating content to educate your potential public about what you offer.
Understand that, by doing this, your main objective is not to sell, but to raise awareness of a product that your audience can enjoy (B2C) or benefit from (B2B). You'll do it because, for every person in the world that is aware of your product, there are multiple others that are clueless about it, yet may perfectly fit into your buying personas.
Creating demand means getting those people to know about who you are and what you do, and even more to keep them in your awareness orbit so that when the time comes and they decide to buy, they buy it from you.
03
HOW I CAN HELP YOU:
The creative services I offer are of strategic value for your brand building and demand generation. Based on your positioning, I can produce creative assets to be promoted across different platforms.
Each of these creative deliverables will serve a specific purpose in building your marketing strategy, but keep in mind that the combination of multiple relevant initiatives is what brings in greater long-term results in your brand-building and demand-generation processes.
The services I provide are listed below:
I. WEBSITE DESIGN
A website is a fundamental tool to increase your online presence and your chances of being found via search engines like Google or Yahoo. It serves as a hub for all your information, such as products and services, company history, brand information, and career opportunities. From a marketing perspective, it's a middle-of-the-funnel (MOFU) tool, which the buyer usually looks into with a research interest or even a clear buying intent.
Having a well-structured website, with a clear user journey and SEO-based keywords will facilitate the buying process and make the experience much smoother for your prospect.
I can support you with the creation of a clear story and a smooth user journey, as well as a powerful website design to increase your chances during the buying process.
II. CREATIVE CONTENT
Awareness is a fundamental part of your branding and marketing strategy - you want people to know about you and what you can offer them. Not only that, you want them to keep you at the top of their minds whenever they consider buying the category of product or service you have to offer.
However, buyer's habits have changed tremendously with the advent of online marketing, especially when considering social channels. People are more prone to consuming online content in a variety of formats. Not only makes buyers aware of you but also educates and informs them on how to do the best buying choices.
Content consumption is at the core of any buying process and a brand must embrace it in order to get an edge on the market.
I can support you with creative strategy, ideas for formats, and content branding, as well as the creation of content pieces in various formats in diverse media.